The best brands in the world don't only speak to their customers — they use their brand to attract top talent.
Branding experts know that at the core of every brand is a question: "What does it say about me that I use this brand?" In the world of talent acquisition, the stakes are even higher: "What does it say about me that I work here?"
In this engaging and action-packed keynote, Deb Gabor will share how to make future hires the heroes of their own stories.
Audience members will learn:
» How to create hiring avatars that capture what really matters to them
» Where they fall on their employee's Brand Values Pyramid, and how to get to the top
» Why classic story archetypes should be the core of their branding to reach the most qualified candidates