Marvin Smith, Strategic Talent Sourcing & Talent Community Strategist, Lockheed Martin
Talent sourcing in the digital era continues to evolve and become more specialized. A decade ago, talent sourcers took leadership in social media and social recruiting. Today, talent sourcers are asked to wear several different hats; workforce analytics, email marketing, and content marketing as well as being experts in search techniques and tools to find the target talent. Talent sourcing’s role in talent acquisition has never been greater or more vital.
The four elements of talent sourcing—explore, discover, engage and nurture each requires unique skills and yet influences the other pillars. For example, the information that we glean in creating a talent persona will be used to govern where to discover the prospective talent and then to determine what content could be engaging and nurturing to this target audience. Each pillar or vertical is a canvas to apply our talent sourcing artistry. During this session, we will use these four pillars to create your talent sourcing strategy foundation.