Valerie Egan, Talent Acquisition Strategist, Girl Scouts of the USA
What happens (or doesn’t happen) when you have a great overall brand and consumer brand, but you aren’t hitting the mark with potential employees? That was the issue that The Girl Scouts of the USA recently had. They were not only competing with organizations that had greater resources for attracting candidates, they also had a hard time retaining current employees.
An overhaul in their branding and talent acquisition processes was needed. In this session, Valerie Egan will share how they turned the recruiting tables and with a lean team and lean budget were able to:
• Find their authentic story and message and convey it with a new branding strategy
• Partner with marketing for knowledge building and sharing.
• Gain powerful future brand ambassadors.