The fastest (and cheapest) way to expand your consumer and recruiting potential is to leverage the resources you already have: your staff. They have deeper networks and relationships than just your recruiters. Crucially, they can speak with an authenticity and credibility your marketing team can’t match. But creating an army of advocates isn’t as easy as asking people to say nice things about you. Do you know what your team needs in order to stay aligned to your brand and encourage activity? In this presentation, you’ll get tips and tricks on how to leverage the resource you’re already paying!
Key take-aways include:
- Get talking points that will help you get buy-in from comms and executives
- Learn the most common pitfalls of trying to use employees to become advocates and how to avoid them
- Identify tools that can help mitigate leadership concerns and engage larger audiences