Self-Audit Your Employer Brand and Your Competition’s
Knowledge is power, and knowing where your employer brand stacks up against the competition is key. During this lab each participant will audit their employer brand and their biggest competitor’s. We will take a deep dive into your attraction methodologies including; career site, use of CRM & ATS, messaging and tools and identify ways to improve, enhance, and take advantage of the message you’re sending to candidates. We will cover:
• How to conduct a self-audit of your employer brand and build one to attract targeted humans.
• Using social platforms as branding tool for audience engagement
• Understand the impact of your employer brand message on your target audiences.
• See how the candidate’s interaction and experience is key to your employer branding efforts.
Learn more about Alex:
- Book: Size Matters! How Big Is Your Social Footprint?
- Article: Don't Miss Easy Branding Opportunities