Lesson’s from SAPs Award-Winning Employer Branding Team
When it comes to talent, business is a lot like sports: The teams with the best organization and players win, and these same teams attract the best players, keep them, and build franchises with the momentum to continue their success. As the global competition for talent heats up, your organization must do more to attract, engage, and retain the talent it needs to succeed. In 2016, SAP transformed their employer brand and social presence, winning over 140 awards as a great place to work, and many more in 2017. Learn how the team has launched a new EVP, created a cartoon series from scratch, a recruiter game and more. Plus, get insights on how this strategy drove engagement as well as achieved bottom funnel growth into our talent pipeline and quality hires.
In this session, Kevin D’Aprile and Robin Dagostino will walk us through the strategy, creative processes behind these ventures, the results, and show attendees how they can attract, engage, and retain the most talented candidates in the workforce.
Learn more about Robin, Kevin and SAP:
- Article: How SAP is Using Cartoons, Video Games and More to Change Recruiting Standards
- Article: SAP’s Recruitment Cartoon
- SAP on Pinterest