The video begins with the unmistakable tones of Michael Jackson’s “Beat It.” The black screen fades. The guitar kicks in. And a pair of Hula-Hoops swirl around Dan Yates’s slender frame….
Unconventional recruiting efforts are taking hold at some local companies, particularly those looking to attract tech-savvy, Generation Y workers who often hunt for jobs digitally and seek different attributes in an employer than their older counterparts. Also known as millennials, the workers are part of a generation whose vanguard is largely in its 20s.