Modifying Workforce Strategy to Recruit, Retain, and Manage Generational
Rachel Everaard, US Oil & Gas People Advisory Services Principal, EY
Workforce is a business differentiator. As the long-discussed oil and gas talent gap is realized and younger generations enter the job market in swarms, the oil and gas industry needs to shift its workforce approach to better address generational career preferences and perceptions of the industry. Only 26% of Generation Z and 45% of millennials find industry jobs appealing. To recruit, retain and manage these incoming generations, companies need to reset the industry’s narrative while also adjusting their workforce strategy to adapt to commodity cycles, leverage digital labor, target new and different employees, and fully leverage their current workforce.
• Learn leading practices in how to develop a culture of employee development and on the job coaching
• Better understand generational differences and perceptions of the oil and gas industry, and how to
address these in workforce strategy and planning
• Learn how to leverage technology to address the changing workforce dynamics
• Identify innovative ways to keep employees engaged and other key elements of Future Work Now