Why High-Potentials Need Neuroscience
Dr. Al Ringleb, President, Consortium Institute for Management and Business Analysis, Professor, University of Iowa and Co-Founder, NeuroLeadership Institute
In the 1950s Peter Drucker quoted Alfred Sloan, then CEO of General Motors, as saying that we should assess employees on the basis of their Performance and Character. In contrast to the technologies in existence then, we can now measure Character. Largely due to the advent of powerful brain imaging technology, we are now better able to understand important and fundamental links between the brain and behavior. However, as the application of research from the brain sciences to personal development enters its second decade, important questions remain as to the most effective means to make use of it in promoting individual productivity, creativity, and well-being. At one extreme is the use of brain science in a "descriptive" manner, focusing on explaining behavior via explanations of the anatomy and physiology of the brain.
At the other extreme, a "prescriptive" approach to the use of brain science research focuses on the individual, with the understanding that each individual has a unique Assumptive World developed on the basis of life experiences. That Assumptive World provides the “database” upon which sensory information in the form of social cues and signals is interpreted, and, as such, that Interpretation can vary widely person-to-person. While in Peter Drucker's Knowledge Worker era a lack of technology restricted personal development to quantifiable, countable performance measures, significant advances now provide us with the ability to make use of non-intrusive measurement technology on mobile platforms, relatively inexpensive bio-sensors, and powerful computers to integrate, store, and rapidly analyze volumes of data. The data generated allow coaches to more precisely identify and then address an individual's soft-skill shortcomings (i.e. Character), thereby better preparing them for the Socially Sensitive Worker era of the present and the future. This session will share how you can make use of neuroscience and support technologies in moving your personal development offerings in this more effective prescriptive direction.
1. Learn why soft or adaptive skills, that is, Character, need individual attention and are very difficult to teach and to learn effectively in classroom-based environments.
2. Understand how the rapid development of technology has allowed us to develop effective mobile platforms, given us affordable sensors, and allowed big data analyses both inside and, more importantly, outside the lab.
3. Discover how the use of physiological and hormonal data derived from relevant, experiential environments allows for a closer examination of "root cause" in productivity shortcomings, allowing coaches to better focus an individual's personal development resources.
4. See how the ability of technology to collect, store, and analyze a variety of data in predicting a person’s next step—or even next thought—is dramatically changing strategies for personal growth and development.