Kevin Rutherford, Founder of TalentLeap
In a world of increasingly competitive talent markets, recruiting teams are turning in droves to leverage social media tools and platforms, but often make the leap based on purely tactical thinking. Longer fill times have executives looking for quick fixes, that often consist of “getting on” every social media platform available as the default course of action- resulting in social media strategies to enhance recruitment being built without a comprehensive plan.
To develop a meaningful, engaging social media strategy for your company, you need a methodology, one that is adaptable to changing market conditions. Strategy isn’t the goal. It’s the path you plan to take to get there. You need to know why you’re active in social media, for whom you are active, and how success will be identified. This lab will give you a six-step framework and planning process for creating an ongoing, comprehensive social recruiting strategy for your company.