Sr. Director – Global Employer Branding, Careers Channels & Diversity, Ericsson.
Lisa has been the Sr. Director and Global Head of Employer Branding and Diversity Talent Acquisition across Ericsson’s Social and Digital Careers Channels for 3 yrs. With over 15 years of marketing experience in the financial service industry, she’s held roles at American Express, NatWest Bank, M & T Bank, and Bancorp Bank as a Vice President and Strategic Marketing Head. Her experience covers consumer direct marketing, ethnic marketing, and brand awareness. Lisa successfully transferred her marketing skill set to the HR Employer Branding arena for the Pharma industry at AstraZeneca Pharmaceuticals - where she led and delivered Employer Branding strategies, social/digital media, candidate attraction, and onboarding solutions for 7 years. Lisa enjoys using her marketing skill set in the exciting ICT industry. She is a Universum Advisory Board and Direct Marketing Association member. Lisa received her World Class Employer Branding certification and placed on the Black Enterprise Top Execs in Corporate Diversity List in 2016. Lisa is a member of Alpha Kappa Alpha Sorority Inc. She is a frequent guest speaker on Employer Branding, Recruitment Marketing, Social Advocacy, and Diversity Branding at various professional and HR conferences. She is the recipient of the YMCA Adult Achiever Award and the Trailblazer Award from the National Association of Business Women. Lisa is a graduate of Springfield College, and has a Masters from the graduate School of Retail Bank Marketing and MBA from Temple University.