Christine Mellon, Chief Human Resources Officer, CSG International
Today’s talent market requires employers to express a compelling a brand message in order to compete and attract top candidates. This message must be authentic, consistent and engaging to gain the interest of applicants and must resonate with current employees to be sustainable. The talent acquisition function is the starting line of the employee experience. A realistic, well-crafted brand sets the tone for how employees understand, engage with, and support the strategies of an organization, ultimately leading to employee and enterprise success.
1. Learn how an authentic brand works to draw the best candidates for an organization.
2. Explore different creative ways to advance your brand and gain traction in the competition for talent.
3. Identify ways to use social tools and avenues to promote your brand.