Ken Johnston, Senior Vice President and Chief Human Resources Officer, Purolator
In a world of ever-changing markets, globalization, e-commerce and increasingly high consumer demands for exceptional customer experiences, companies are constantly looking for more from their employees in order to succeed. In the past, effective employee performance was obtained through stability – permanent, long-term, 9-5 jobs. Since the emergence of the gig economy, this is no longer the case. In a gig economy, temporary short-term positions are not only common but often preferred and sought after by an increasingly significant component of the Canadian workforce.
Rather than being reactive to this new workforce reality, Purolator intends to be a leader and innovator in this space. The company is uniquely positioned to attract individuals to a variety of rewarding non-traditional positions. During this session, participants will:
- Learn why the independent workforce is on the rise and how customers are influencing the rise of the gig economy.
- Identify how organizations, with and without unionized employee groups, can thrive as a responsible and innovative employer of independent workers.
- Discover ways your company can attract employees in this new era, while still maintaining a core traditional workforce.
- Discuss how employers can offer attractive, stable and lucrative employment to independent workers and differentiate themselves from organizations looking to take advantage of the gig economy.