We work hard to create change within our organizations and we are often disappointed when our employees fail to alter the way they behave. We may be tempted to blame our employees, but the truth is that we often fail because we don’t understand how the mind controls behavior. As a result, we develop programs that is not consistent with the brain’s natural means of acquisition.
Learning transfer is a complex process but organizations can modify their change management programs in simple ways that will people transfer their new knowledge and begin behaving differently.
In this presentation, Dr. Kohn carefully explains the neuroscience of behavior change. He describes common myths, and he helps organizations deploy an effective program of incentives and social learning that will create the cultural changes that organizations need.
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