The Candidate Courtship: Personalize Recruiting, Create Engagement, and Communicate Your Employer Brand

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Today’s candidates need nurturing, just like potential customers. Time, attention, and the right messaging can ensure they won’t fall into the dreaded black-hole of forgotten candidates. After all, you wouldn’t just forget your customers, right?  In order to attract, engage and ultimately hire the right candidates, they need to be wooed. Now is the perfect time to analyze your behavior and rethink your perspective.

In this session we will discuss how to think about candidates more broadly, as in, you aren’t just targeting active job seekers, you’re luring in passive prospects too, and how to tailor your ongoing engagement to suit all of these people. We will also share ways to personalize communication, how to effectively market your message to candidates and inject personality so they are engaged during wooing, and making candidate follow-up actionable.

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Michael Goldberg
Director, Talent Acquisition National Center, American Heart Association | American Stroke Association
Michael Goldberg (a.k.a. SuperRecruiter) has over 25 years of Human Resources and Recruiting experience.   His specialty – coming into organizations and rebuilding Talent Acquisition functions from non-producing to superstardom honing in on his team’s skills, the employment brand, social recruiting, process, metrics, and partnerships.


Michael joined the American Heart Association as the Director of Talent Acquisition in September 2013 where he manages a team of three Recruiters and one sourcer while leading the talent acquisition strategy for the association. In September, Michael’s team won a 2014 North America Candidate Experience (CandE) Award.  AHA has also been recognized as #3 Best Non Profit to work for large companies by the Nonprofit Times and one of the top Nonprofit organizations who offer flexible jobs.

Before American Heart Association, Michael worked for Freeman, Insight, BDO Seidman, SABRE/American Airlines, and Marriott.

Follow Michael @superrecruiter or connect with him on LinkedIn (