In this session we will discuss the relationship opportunities between marketing and recruiting and how to capitalize on them for success. We will share strategies on how to think like a marketer and how you can transform the “Four Ps of Marketing” to work for recruiting. We’ll chat about simple strategies to create brand differentiation, tailoring messages to different groups and using different communication channels, and the similarities between market intelligence and recruiting supply/demand.
This program, has been approved for 1 (HR (General)) recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute. For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.
Jobvite is the leading recruiting platform for the social web. Today's fastest-growing companies use applicant tracking, recruiter CRM and social recruiting software solutions from Jobvite to target the right talent and build the best teams. Jobvite is a complete, modular Software-as-a-Service (SaaS) platform which can optimize the speed, cost-effectiveness and ease of recruiting for any company. For more information, visit www.jobvite.com.
Talent Acquisition Consultant, Philips
In 2008, Chrystal was Recruiter of the Year for Philips North America and in 2013; Chrystal was named a Talent Warrior for social recruiting innovation and leadership by Glassdoor.com after her social recruiting accomplishments at Philips. Chrystal received her Bachelor’s degree from North Carolina State University, her MBA from Valdosta State University and has maintained her Professional in Human Resources (PHR) certification since 2002. Chrystal resides in Atlanta, GA with her teenage twins and husband and when she’s not recruiting, she’s attending photography classes, taking pictures with her Nikon or spending time reviewing pictures on Instagram. Chrystal loves networking so feel free to connect with her on Twitter at @RecruitMoore or on LinkedIn.