Marketing Techniques to Upscale Recruiting Success

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Much like marketing a product line and company brand, successful recruiting means getting the right jobs in front of the right candidates at the right time.  Just as your marketing team does with a product, you need to give your open jobs exposure, make them visible, and do so with the right timing.  Infusing marketing principles within recruiting can give your company a distinct advantage, but how can you start thinking like a marketer?

In this session we will discuss the relationship opportunities between marketing and recruiting and how to capitalize on them for success. We will share strategies on how to think like a marketer and how you can transform the “Four Ps of Marketing” to work for recruiting.  We’ll chat about simple strategies to create brand differentiation, tailoring messages to different groups and using different communication channels, and the similarities between market intelligence and recruiting supply/demand.


HRCI Approved

This program, has been approved for 1 (HR (General)) recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute. For more information about certification or recertification, please visit the HR Certification Institute website at


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Chrystal Moore
Talent Acquisition Consultant, Philips
Chrystal Moore is a Senior Recruiter with Philips and has over fifteen years recruiting in operations, financial, biotechnology and healthcare industries.  She took a short hiatus to try her hand in the oil and gas industry in late 2014 and although it was a fascinating industry, her passion for healthcare drew her back into Philips.  In over eight years with Philips, she has recruited for Philips Healthcare and Philips Consumer Lifestyle, combined to become Philips HealthTech, as well as recruited for Philips Lighting.  In addition, she spent a short time helping out the Campus Recruiting team during the peak campus recruiting time.  In her current role, she leads all recruiting for Philips Health Systems Customer Care Solutions Center based in Alpharetta, GA.

In 2008, Chrystal was Recruiter of the Year for Philips North America and in 2013; Chrystal was named a Talent Warrior for social recruiting innovation and leadership by after her social recruiting accomplishments at Philips. Chrystal received her Bachelor’s degree from North Carolina State University, her MBA from Valdosta State University and has maintained her Professional in Human Resources (PHR) certification since 2002. Chrystal resides in Atlanta, GA with her teenage twins and husband and when she’s not recruiting, she’s attending photography classes, taking pictures with her Nikon or spending time reviewing pictures on Instagram.  Chrystal loves networking so feel free to connect with her on Twitter at @RecruitMoore or on LinkedIn.