How Big is Your Personal Branding Social Footprint and How Does it Affect Your Employer Brand?

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How Big is Your Personal Branding Social Footprint Slide Deck

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In 2012, a study showed that 92% of all companies used social media to identify candidates. It was further discovered that career pages are fast becoming old news, as recruiters and Human Resource professionals hired talent from LinkedIn (93%), Facebook (66%) and Twitter (54%). You may ask yourself what do all these statistics mean for you and the potential for the career you always dreamed of?

It's clear that the paradigm shift between social media as a means to catch up with buddies to a resume list companies pull from is moving fast - scary fast! But before you start folding your resume into paper airplanes just yet, there is a way to stay ahead of the curve and actually land a great gig. The book "Size Matters" was written as a guideline for every professional looking to build their personal brand and market themselves to potential employers (passively or not) while still staying very much engaged in their social sphere.

We will discuss:

  • How to build your personal profile through social
  • Networking through your personal brand and how it leads to career visibility
  • How it helps in your current role in promoting your company and yourself


Alex Putnam
Alex Putman
Founder of MUZE and Former Director of Employer Branding

Alex is the Founder and CEO of MUZE, an integrated employer branding and recruitment marketing agency.   He has built corporate employer brands for major global organizations and start-ups.  Prior to MUZE, Alex led global talent acquisition and employer branding for companies including; YP (formerly AT&T YellowPages), Case-Mate, Panasonic and Datapath (a division of Rockwell Collins).  He has held responsibilities for every continent except Antarctica

He currently serves as the EVP of Marketing for SHRM-Atlanta and sits on the advisory board for the Strategic Recruitment Summit. Alex regularly writes and presents on a variety of related topics to groups up to 1,000+.  He has been interviewed and quoted by several media outlets including; SHRM, Atlanta Business Chronicle, Atlanta Journal Constitution, Workforce Magazine,, and Talent Management Magazine.  His book “Size Matters” discusses how to build a personal brand with social media and utilize in the job search.

A graduate of The University of Alabama with a degree in Marketing, he currently lives in Atlanta, GA with his wife, 3 daughters and son.