Driving Employee Engagement Through Social Media

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While social media continues to have a profound effect on the way we are able to connect and share with people outside the office, many organizations in the energy industry have been slow to recognize the value they can bring to the workplace. This results in continued inefficiencies as well as missed opportunities to improve innovation, productivity and engagement. Ultimately, the power of social technologies hinges on the full and enthusiastic participation of employees who are not afraid to share their thoughts and trust that their contributions will be respected. Creating these conditions is far more challenging than implementing the technologies themselves. This session will examine Social Employee Engagement and the need of moving away from an approach that is often pre-occupied with tools and processes towards one with a greater emphasis on employees themselves.


Crystal Washington
Author, Social Media Strategist, Keynote Speaker and Owner,
CMW Enterprises
When powerful companies want their teams to take action online, they book social media expert and dynamic speaker Crystal Washington, who has worked with Google, Microsoft, GE and others in the USA, Africa and Europe. For this comprehensive knowledge on social media, she has been interviewed by ABC, NBC, FOX, CBS and numerous radio stations and magazines around the globe. Crystal is well known for her ability to take complex Web and social media topics, and make them easy to understand and accessible for everyday people and small business owners. She owns CWM Enterprises, a social media instructional brand aimed at training everyone from Gen Y's to Baby Boomers in strategically using social media. Educating consumers on the practical applications of social media networks like Facebook, Twitter, LinkedIn and YouTube is her passion.As a recognized authority on social media, she has appeared in The Huffington Post, Entrepreneur Magazine, Glamour Magazine, Bloomberg Business Week and in The Associated Press. She was the past host of a weekly technology segment on Houston’s Fox television affiliate.Crystal is the author of the book, The Social Media Why: A Busy Professional’s Practical Guide to Using Social Media Including LinkedIn, Facebook, Twitter, YouTube, Pinterest, Google+ and Blogs for Business.