Diversity & Inclusion Engagement via Social Media

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Traditionally, diversity executives have relied on ERGs for employee engagement. But more recently, executives are using social media to create employee engagement and on-line communities of associates who are becoming “diversity champions” across organizations.

In this session we will take a look into Abercrombie & Fitch’s use of facebook and how they utilize it as a vehicle to build employee engagement and community around their brand. Learn how to align this use of social media with your business strategies.


Todd Corley
SVP & Global Chief Diversity Officer
Abercrombie & Fitch
Todd is an accomplished executive with rich experience in change management, organizational behavior and financial analysis.

In November 2004, he joined Abercrombie & Fitch as their first-ever corporate officer in charge of diversity and inclusion. In his role, Mr. Corley reports directly to the Chairman & CEO.  He has shared oversight for the Corporate Social Responsibility (CSR) initiative and is a liaison to the A&F board of directors’ CSR committee.

In 2011, an independent marketing firm found that A&F’s Hollister brand ranked No. 1 among African-American youth ages 8 to 15. The brand debuted on the every-other-year list in 2009. No Abercrombie brand appeared in 2005 or 2007.  Not coincidentally, nonwhites accounted for less than 10 percent of the staff in Abercrombie’s 700 stores when Mr. Corley was hired. Five years later, that number crossed 40 percent, in 1,000 stores, and now more than 50 percent of in-store employees are people of color, including managers and models.

Mr. Corley is a co-founding member of the first-ever Diversity Management concentration, housed at Georgetown University’s School of Continuing Studies and chairs their Chief Diversity Officer Consortium. Recently, he was named Chairman of The National Society of High School Scholars Foundation, a global entity serving 900,000 members across 160 countries. Through his leadership, in 2011, Abercrombie & Fitch became a founding corporate member of the European Diversity Awards, which recognizes the outstanding work of senior leaders who champion and promote equality across Europe. Since 2007, he has been a fixture on various “Top 100 Executive” lists including SAVOY and Uptown magazine. He has also appeared on EBONY magazine’s “30 Leaders under 30” list and The Network Journals “40 Leaders under 40” listing.

He is also a member of the Executive Leadership Council (ELC), the premier leadership organization comprised of the most senior African-American corporate executives in Fortune 500 companies.

Mr. Corley received his MBA from Georgetown University and is a graduate of the inaugural Brand & Reputation management program created by Tuck Executive Education at Dartmouth. He is married to Dr. G. Penelope Fleming and they have two children, Olivia & Austin.