Your brand is the reputation your organization has in the market place as an employer; a reputation that’s been established by your past and current employees. But don’t confuse what people think of your product/services as being the same thing. They may love your widgets, but would never consider working for you; these are two distinct beasts. Maybe you’ve spent your entire marketing budget on a responsive and engaging website that caters to customers but falls flat when someone clicks on the careers page and takes a look inside.
If you look out into your talent pool and see deficiencies, your first reaction may be to set up a meeting with the recruitment group to increase the pipeline or create a hiring strategy, meanwhile your competitor, the one with amazing employer branding, isn’t worried because they’ve been executing a talent brand with an authentic approach to attract perfect candidates.In this session we will discuss: How to give your employees the tools and incentives to recruit and be brand ambassadors to increase your talent pool and lower your recruiting costs, choose which platforms to focus your time and resources on and how to effectively communicate your brand and differentiate your company from the competition, and simple strategies to amplify your social media presence and online brand reputation.
Head of Employment Branding & Candidate Experience, Horizon Media
His personal brand has landed him speaking engagements with LinkedIn Talent Connect, The School of Visual Arts, Brazen Careerist, and other globally recognized channels and he recently became a blogger for the Huffington Post on all topics employment branding and recruiting.
Nando was formally at Ogilvy & Mather infusing his creative work style into their talent brand but just recently made the move over to Horizon Media as their Head of Employment Branding & Candidate Experience where he’ll rock his style amplifying their employer brand through the use of digital and social platforms making Horizon Media “pop” among competitors as an employer of choice. He’s also the co-founder and co-creator of the #Brand2Land workshop at interviewingU.com.