Case Study: The Short story Behind Case-Mate Ground Floor Growth, New Media Technology and Award Winning Talent Attraction

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In November 2011 Case-Mate found themselves with 60+ openings, which in reality was 60 jobs titles printed on an excel spreadsheet. No talent acquisition department, no ATS, no careers page or online prescence. 11 months later they were accepting an award for Candidate Experience in Chicago along with several Fortune 500 companies. How did they accomplish so much with so little and a 2 person department?

In this session you will learn about Case-Mate’s

  • Cost effective recruiting in the “early” days (or 1st 3 months) before the applicant tracking system,
    careers page etc...

  • Ability to grow globally, adding 68% to their headcount, from absolute bare bones start up
    department to award winning, candidate focused talent brand

  • Digital storytelling strategy that attracts talent and showcases their unique company culture

  • New Media strategies to engage their talent community


Alex Putnam
Alex Putman
Founder of MUZE and Former Director of Employer Branding

Alex is the Founder and CEO of MUZE, an integrated employer branding and recruitment marketing agency.   He has built corporate employer brands for major global organizations and start-ups.  Prior to MUZE, Alex led global talent acquisition and employer branding for companies including; YP (formerly AT&T YellowPages), Case-Mate, Panasonic and Datapath (a division of Rockwell Collins).  He has held responsibilities for every continent except Antarctica

He currently serves as the EVP of Marketing for SHRM-Atlanta and sits on the advisory board for the Strategic Recruitment Summit. Alex regularly writes and presents on a variety of related topics to groups up to 1,000+.  He has been interviewed and quoted by several media outlets including; SHRM, Atlanta Business Chronicle, Atlanta Journal Constitution, Workforce Magazine,, and Talent Management Magazine.  His book “Size Matters” discusses how to build a personal brand with social media and utilize in the job search.

A graduate of The University of Alabama with a degree in Marketing, he currently lives in Atlanta, GA with his wife, 3 daughters and son.